Record Label SetUps
The music business is a global industry that employs tens of thousands of people and represents artists and acts that generate many millions ol dollars per annum. The huge scale of the operation means that finding in-roads into working as a freelance illustrator can be less lhan straightforward, Large record labels normally run their own art departments, creating sleeves and promos for their acts on an in-house basis, buying in photography and illustration on a project-by-project basis. Some of...
An Interview with Autumn Whitehurst
Editorial work for magazines and newspapers is the life-blood for many illustrators, allowing unique opportunities for showcasing new approaches and working methods. What is your take on this aspect of the industry and why is it important for you to participate in editorial illustration AW - Editorial work is generally an illustrator's playground. Though it doesn't pay anywhere nearly as much as advertising work does. I find it to be the place in which I evolve. The clients are less inclined to...
MiLtS
From that first life-drawing class in the studio to the induction session in the print-making workshop or the introductory class in the darkroom, it is clear that art school offers a wealth of new creative opportunities to the young artist or designer. Generally it is recognised in art and design education that students will study a one-year basic course in art and design before embarking upon a more specialised three-year program in their chosen field. In the UK and Europe this general...
Delights
I _ gt . Wi with a diary or a time-planner - they are different things, You should not have to schedule time to be creative, it should just occur, and when it does you need to be prepared. Use your sketchbook to contain all that you record, don't worry about keeping it specifically for either personal or professional work - put everything in and you'll find that the two areas mix and merge. Draw, doodle, write and note-take whenever and wherever. Clip out findings ram newspapers and magazines...
An Interview with Anthony Burrill
Working with design companies differs from working in other sectors of the market - there is more crossover and collaboration between designer and illustrator image-maker. How do you feel that this has advantaged your work AB - When working for an ad agency the traditional hierarchies are well understood by everybody involved. Normally I have the most contact with the art director during the job. The agency then deals with the client there isn't much direct communication. When working with...
CIA Quarterly CIA
Professional presentation and promotion should be guaranteed with representation by an established illustration agency. Time, effort and financial backing ensure marketing tools are created that reflect an agency's approach to business. Well-designed and well-considered, great marketing can attract work an individual illustrator would struggle to find on their own. wa il lCl l lt lwent kl Iiannitwvary iflhreii.- autelt jMUC nun Ihr KfluraUn aOBlIduntf Agentur central IlluUrallon Rgmcy liiirm...
An Interview with Henry Obasi
Working as an illustrator on advertising commissions in front of a massive audience do you find this a creative challenge or i. HO - This can be regarded as a challenge but not a major one. No matter how large the audience, advertising companies usually commission specific illustrators to engage with a target-specific audience. This is mainty because they are aware of the audience's social cultural characteristic and how thai audience will respond to the artist's visual style. Most of the...
An Interview with Han Hoogerbrugge
Personal work can be the driving influence for commercial projects how do you maintain the correct balance that best suits you HH - My personal work and commercial work are often close together. I get asked for commissions because of what I do with my free work and I can only do commercial jobs if they relate to my free work. Usually clients are after something kind of dark, funny and different when they commission me. This means I don't have to worry about a balance most of the time. The...
An Interview with Stina Persson
Illustration and fashion are inextricably linked and in recent years the relationship between the two has blossomed further. Why do you think this has happened and how does your work fit into this relationship SP - I think the balance between the use of photography and illustration in the fashion world was off for quite some time, Art directors and editors at magazines seemed to be scared of illustration and the element of unexpectedness that it brings. But now that everything is digital and...
Acceptance of commission form
Good practice in the relationship between the commissioner the art director and the commissioned the illustrator should involve, as standard procedure, an agreement in writing to protect both parties. A wise initiative on the part of the illustrator is to send an Acceptance of Commission Form stating information about the project - delivery dates for visuals and then for artwork, agreed fees, details regarding ownership of copyright etc. An accountant will advise you of exactly what details...